Did you know that the window storefront of your laundromat isn’t just the one people visit in your physical location? It’s also your online business website! Whether you have a physical laundromat or sell your services online, one of the must-haves when it comes to laundry service marketing is a website. However, you shouldn’t just create a free website and call it a day. You must build a well-designed and functional website that visitors will want to navigate around in. If you’re wondering how to do this, check out these tips to build your laundromat’s website.
1. Create a List
One thing you shouldn’t do is create a website that’s cluttered with information that visitors won’t need. That’s why before you build your website, you need to list all the reasons why your target audience will want to visit your website. This will allow you to identify what information you should add to your website and how to organize it better to make it easier for visitors to read.
After you create a list, brainstorm all the features and services unique to your business. You can then add these to your to stand out from the competition.
2. Use Big and Bright Photos
A laundromat website with all your necessary information is only the beginning of your laundromat marketing strategy. You wouldn’t want your website to purely be a wall of text, which isn’t very engaging. That’s where the power of media comes along in the form of clear photos!
Take photos of your facilities, equipment, and even the staff to post on the website. Make sure they are professionally taken and show your laundromat in its best form. That way, people will be more inclined to visit your facility and choose your business among the rest.
3. Prepare Your About Page
Besides adding all the essentials to your homepage, it’s important to create different web pages with more important information. One essential webpage is the About Us page, where you can share your laundromat’s goals, objectives, and other essential business information. This is also a chance for you to introduce yourself as a laundromat owner and your team members.
4. Place Important Information
People will choose a laundromat based on what’s most convenient for them in location. Most times, the hunt for a nearby laundromat is done online, which is why you must set up a page for your business location, contact information, and operating hours. Make sure you embed a Google Map so it will be easier for customers to navigate their way to your laundromat.
5. Include Your Reviews
Happy customers have a lot of things to say when they are satisfied with the service they receive. If you have positive customer reviews and testimonials, it’s best to share that on your website. This will give your site visitors a more positive outlook on your business.
Wrapping It Up
These are just some of the important tips and elements required when making a laundromat website. Keep these in mind as you start building your site.
