When it comes to marketing, many SaaS companies find themselves asking the question: should we do SEO in-house or hire a SaaS SEO agency? Much of who you choose can depend on your budget, what results you are looking for, and how much time you are willing to wait for those results. In this post, we will explore both options and help you make the best decision for your company.
Why you need an SEO agency
SaaS companies need SEO agencies for the same reasons that any business needs SEO. The vast majority of SaaS users start their search for a new software product on Google. If your site isn’t ranking high in those search results, you’re missing out on a lot of potential customers. Even if your product is the best one on the market, people aren’t going to find it if they can’t see it. In addition to getting more website visitors, a good SEO agency will also help you rank higher for relevant keywords, which can mean more leads and conversions for your saas business.
Where to find a quality SEO agency
You may be asking yourself, “How do I know if an SEO agency is good?” or “Where do I find an SEO agency that can help my saas company?” Luckily, there are a few key ways to evaluate and hire an SEO agency. First, it’s important to do your research. Ask around for referrals or look for reviews online. Once you’ve narrowed down your list of potential agencies, take a closer look at their website and portfolio.
The next step is to set up interviews with the agencies you’re considering. This will give you a chance to ask more questions and get a feel for the team’s expertise. Finally, be sure to have a contract in place before starting any work with an SEO agency. This will protect both you and the agency and ensure that everyone is on the same page.
How to evaluate an SEO agency
When it comes time to evaluate and hire an SEO agency, it’s important to remember that not all agencies are created equal. Here are a few key factors to keep in mind when trying to choose the right one for your business:
- Results: Ask for case studies or proof of results from past clients. This will give you a good idea of the agency’s ability to deliver on its promises.
- Strategy: Ask the agency how it plans to improve your SEO. They should be able to provide a detailed plan of action that includes both on-page and off-page optimization techniques.
- Size: Make sure the agency is able to scale with your business. It’s important to have an SEO agency that will grow with you as your company grows.
Budgeting for your SEO project
When it comes to budgeting for your SEO project, it’s important to remember that you get what you pay for. While there are a number of less expensive options available, they may not offer the same level of service or results. It’s important to do your research and find an SEO agency that has a proven track record of success with SaaS companies. The best way to find out is to ask for references and testimonials from past clients. Don’t be afraid to ask questions—an good SEO agency will be happy to answer them. Ultimately, you want to find an agency that you feel comfortable working with and that shares your vision for success.
What results will you get from SEO?
Having a good understanding of what results you can expect is essential when hiring an SEO agency. A good SEO agency should be able to provide you with a detailed monthly report that outlines the progress they’re making and the improvements they’ve made to your site. They should also be able to identify any potential issues and fix them before they become bigger problems. In short, they should be able to improve your site’s visibility, organic traffic, and leads while maintaining the overall quality of your website.
In summary
SEO is one of the most important aspects of marketing your SaaS company. It can be difficult to know how to evaluate and hire an SEO agency, but following these steps will help you find the best agency for your company.
