While the temperature soars this summer, the need for a fizz drink rises. Among the number of cold drinks available in the market, Appy Fizz is a perfect beverage to combat the scorching heat and quench your thirst.
While Appy Fizz’s cool and trendy packaging makes it look cute, it is part of the beverage’s branding strategy. This strategy has also helped it become a youth favourite.
The demand for the drink can be understood from its availability on online delivery platforms. One reason for this popularity is the bold advertising campaigns and the commitment to staying ahead of the trends.
Why is Appy Fizz the Youth Favourite?
Trendy Packaging
Appy Fizz was first launched in a champagne-shaped bottle. While the fizz drink is known for its tangy and refreshing taste, the shape and size of the bottle were a major reason it was a hit when it was launched.
The PET bottle exudes sophistication with its sleek and modern design. In addition to the shape, the typography and vibrant colours used in the packaging made the drink even more attractive. The unique packaging of the drink made it a style statement among the youth.
Bold and Personalised Advertising Campaigns
From taglines like ‘A cool drink to hang out with’ to ‘Feel the Fizz’, the branding for the fizz drink has always been focused on personalisation. The quirky advertisement, where the bottle itself speaks with you, kept you hooked. The bold and theme-based advertisements are always meant to show how the drink makes it to every celebratory occasion.
Starry Advertisements
The ads in the beginning were about the shape of the bottle and the coolness it exudes. Meanwhile, a superstar was roped in with the bottle in the face of Saif Ali Khan. With the success of such starry advertisements came an array of stars that displayed the trendy and cool vibe of the fizz drink.
Marketing Campaigns that Resonate with Gen Z
Recognising the drink’s consumer base and Gen Z’s pulse has always helped Appy Fizz curate effective marketing campaigns. Whether it is the ‘Appy Fizz & Friends’ campaign or the ‘#RiseUp’ campaign, the strategy was always meant to target the younger generation.
Convenient Online Delivery
With the drink’s rising popularity and urbanisation, fizz drinks are widely available on a number of online platforms. Whether you wish to place an online delivery order from an eCommerce website or use an instant delivery app, you can find the drink easily.
With instant delivery apps, the fizz drink is readily available for doorstep delivery. These apps allow you to grab your bottle of Appy Fizz conveniently with just a few taps on your smartphone.
Conclusion
The journey of Appy Fizz in India from the first sparkling apple juice to the youth icon is a masterclass in branding and marketing. The blend of distinctive packaging, well-studied campaigns and celebrity endorsements has been on point throughout. Moreover, the drink’s convenient online delivery has added to its convenience and wider availability.
Branding and advertising campaigns that resonate with youth and encompass user preferences ensure that the drink remains a youth favourite.
If you want to feel young at heart, order the fizz drink now from a popular instant delivery app.
